These are the top five online marketing tactics to optimize your marketing spending.
• SEO content writing
• Local Search Engine Optimization (SEO)
• Email marketing
• Social media marketing
• Link building
All of these digital marketing strategies share one thing in common – each can start as a low-cost marketing strategy.
1. SEO Content Writing
One of the most recommended digital marketing company in California techniques is business blogging. You can increase your website's visibility in search engines by creating more content.
According to Demand Metric, blogs are responsible for:
• 434 per cent more indexed pages
• 97 per cent more indexed links
But what happens when you have multiple indexed pages and links?
First, the number of people visiting your site increases. HubSpot noticed that companies that blog have 55 percent more visitors.
One Digital Marketing company in Georgia that has had incredible success using blogging is Ahrefs. In 2015, the company blog had an average of 15,000 visitors per month. Three years later, it increased attendance by 1,136 percent. And it did so by publishing two articles a week in two of those years and one article a week in one of those years. In terms of revenue, they "only" increased earnings 10 times.
Another example is Sierra Group, a commercial general contracting company. Redgates worked on their site and the results were incredible.
The numbers speak for themselves:
• 101.66 percent increase in visitors
• 630.27 percent increase in organic traffic from search engines
• 124.32 percent increase in online lead generation
• 11.24% increase in conversion rate
In addition to SEO, Redgates also provided high-quality content in the form of informative SEO-optimized blog posts. Once these pages appeared in the search results, the site began to receive more visitors. Writing content as a digital marketing plan becomes a low-cost marketing strategy that consistently generates traffic over time.
As you can see, a content marketing strategy focused on content writing increases leads and conversions for more revenue.
2. Local SEO
Local and traditional SEO are similar in that they help increase visibility online. However, local SEO is different in that it aims to increase your visibility in your local area.
Think back to when you searched for a brand, product or service. Have you noticed how Google often shows results close to your location?
Local SEO happens to be one of the best digital marketing techniques used to capture these customers, and as a business owner, showing up in those results is in your best interest.
Some businesses that would benefit from using the services of a local SEO specialist are:
• Bars and restaurants
• Law offices and lawyers
• Medical services and professionals
• Pet Services
• Plumbing services
• Real estate agents and brokers
Optimizing for local SEO isn't just limited to search engines either. For example, you should also optimize your Google Business Profile (formerly called Google My Business) so that your business can appear on Google Maps, making it easy for customers to find you.
Local SEO
A person living in Plano, Texas is looking for a "plumber". By default, Google shows plumbing services nearby.
Local SEO Case Study
A few months after signing up with Thrive, the results were:
• 80.9% increase in site visitors
• 74.3 percent increase in new visitors, which means potential for new customers
So if you serve a local community, let a local SEO specialist help you fix your Google My Business profile. Even with a tight marketing budget plan, the revenue generated can help you grow your company faster.
3. Email Marketing
If you were to ask which digital marketing services in California provide the highest ROI, look no further than email marketing.
Across all industries, the average open rate is 21.33 percent and the average click rate is 2.62 percent. Now, these are impressive statistics, but what might interest you even more is the income it can generate for you. According to Litmus, the average ROI of email marketing is 38 to 1. That's an incredible 3,800 percent return, or $38 for every dollar spent.
In addition to being a low-cost marketing strategy, email marketing is a content marketing strategy that provides many benefits.
• Communicate with existing and future customers.
• Build brand awareness by sharing company news, products and services.
• Generate leads and sales.
• Capture customer data through feedback and surveys.
• Build brand loyalty by sending personalized content and offering promotions.
One thing worth noting is that you need to have an email list to run an effective digital marketing campaign. Having a few thousand is a good start. But until then, it might be best to start with other digital marketing techniques. The goal is to optimize marketing spend first by increasing organic traffic.
4. Marketing on social networks
Social media marketing company in Georgia is another of the many online marketing tactics businesses can use to create opportunities to connect with existing and potential customers. Users spend an average of two hours and 24 minutes on eight social networking and messaging platforms each day. Depending on your customer segments, it can be on one or more platforms.
Some of the most popular are:
• Tick Tock
Given the cost of social media marketing, the resulting ROI can be significant.
Take Petersen Gaming as an example. The company wanted Redgates to help them build awareness and a following on social media. It also needed help to ward off a negative reputation and boost its crowdfunding campaigns.
A case study of social media, After four months, the results were remarkable.
• The client gained over 290 thousand followers on Facebook. Mail engagements also reached 118 thousand and continue to grow by up to 100 per cent every month.
• On Instagram, Redgates helped a company grow from scratch to 1,000 organic followers. From 30 engagements per post, the number increased to 100.
• Average organic impressions increased from 6.9k to 23.5k on Twitter per month. It grew from 15 mentions per month to 50.
The average social media marketing costs for Petersen Gaming are:
• $0.36 per link click
• $0.15 per video view
Those are remarkable numbers for a price that fits within a small company's marketing budget plan.
5. Link Building
In the context of a digital marketing plan, link building is the process of securing backlinks from other websites. Its purpose is to tell Google that your site is worth ranking because other sites are linking to you.
However, link-building can be a double-edged sword. For example, it could have a negative impact if the links come from questionable sites. But with reputable agencies providing Whitehat link-building services, the benefits are huge.
When done right, link building can improve your:
Credibility: A reputable and authoritative website linking to you increases your credibility. And having more quality links pointing to your site can help increase your authority.
Traffic: Authoritative sites usually receive a lot of visitors. Some may click on a link that takes them to your website.
Leads and Sales: Website visitors can be leads. This gives you a chance to convert those leads into revenue.
Web & SEO Metrics: Backlinks generated by Whitehat link building help improve critical metrics such as
• Domain rating
• Domain authority
• Page Rank
• Alexa Rank
In short, Redgates link-building techniques will help you gain more exposure and visibility in search engines.
Is there a recommended digital marketing budget plan for you?
Regardless of your digital marketing company in california budget, there are digital marketing strategies available that you can use. For example, if your website is not getting many visitors, start your digital marketing campaign with local SEO or content writing. Depending on your business, social media may also be appropriate. As you have seen from one of Redgates clients, the cost of social media marketing is much higher than the returns.
In any case, all of these presented strategies can help increase your income. Redgates ensures results by having digital marketing experts working on your website. We also have a whole team working behind the scenes, researching and analyzing metrics.
Are you excited about increasing your website visitors, leads and sales? Then contact us now! And get expert advice on what's best for you.
